Join our upcoming Amazon promotional events, Back to School (peak in late August and early September) and Autumn Prime Day (dates confidential), designed to boost your brand visibility and sales. By creating exclusive offers, your products will be featured on the Today’s Deals page, benefiting from increased traffic and Amazon's marketing campaigns. These promotions offer significant opportunities to grow your sales volume through attractive discounts.

Why Participate?

1. Increased Brand Visibility – Your products will be easier for customers to discover.
2. Amazon’s Marketing Boost – Leverage the heightened traffic during event days.
3. Higher Sales Volume – Promotions help maximize sales through discounted offers.

How to Participate:

1. Top Deals – For best-selling products.

• Duration: Maximum two weeks (Back to School) or 48 hours (Autumn Prime Day).
• Discount:
  • UK/DE/ES: Minimum 15% off the Reference Price or at least £40/€40 off.
  • FR/IT: Minimum 5% off the lowest price in the last 31 days or £40/€40 off.
• Requirements: Minimum 3-star rating with 5 reviews.
• Deadline: August 10 for Back to School, September 8 for Autumn Prime Day.

2. Best Offers/Deals

• Duration: 48 hours (Prime Day) or 1 week (Back to School).
• Discount: Same as Top Deals.
• Requirements: Minimum 3-star rating with 5 reviews.
• Deadline: August 24 for Back to School, September 1 for Prime Day.

3. Exclusive Prime Discounts

• Products must be eligible for Prime shipping.
• Discount: Same as Top Deals.
• Requirements: Minimum 3.5-star rating or no reviews.
• Create your discount in Seller Central at least 24 hours before the event.

4. Prime Member Coupons

• Set a minimum 5% discount on current prices.
• Target Prime members with eligible ASINs.
• Activate coupons one to two weeks before the event to boost visibility and performance.

Best Practices:
Activating coupons prior to the event increases visibility and optimizes product performance without affecting event discounts.